MacKenzie Art Gallery Exhibit Video

The MacKenzie Art Gallery aimed to create a video for the exhibit "Audie Murray: To Make Smoke" that would offer visitors a deeper understanding of the artwork and its creator. The goal was to bring the exhibit to the gallery's audience and showcase the artist behind the art.

This case study highlights how we were able to work closely with The MacKenzie Art Gallery to successfully showcase their new exhibit to their online audience.

MacKenzie Art Gallery Exhibit Video

May 14, 2024

The Approach

Tandem X Visuals collaborated closely with the MacKenzie Art Gallery to understand the new exhibit, "Audie Murray: To Make Smoke" and to craft a compelling narrative that aligned with the gallery's brand. Our approach included:

1. Pre-Production Planning:

We worked hand-in-hand with the gallery team to conceptualize the video, ensuring it accurately reflected the exhibit. We also knew we needed to immerse ourselves in Audie Murray's world, making her and her son Emile feel welcomed and valued throughout the project.


2. Production Expertise:

Leveraging our production capabilities, we captured stunning visuals of the exhibit, paying careful attention to detail and artistic nuances.


3. Post-Production Details:

Our post-production team meticulously edited the footage to create a visually stunning and emotionally resonant video that would captivate viewers and allow them to find meaning in the artwork, celebrating not just the exhibition but also the artist.

MAG - Audie Murray_v4-poster (3)


The Execution


By combining our expertise in storytelling, cinematography, and editing, we were able to:

  • Successfully convey the artistic depth and significance of "Audie Murray: To Make Smoke."

  • Produced a video that celebrated the exhibition, offered insights into the artist's life, and fostered connections between viewers and the artwork.

  • Engaged deeply with the artist and her family, capturing the artwork in the way it was intended.



The video exceeded expectations and left a lasting impact on both the MacKenzie Art Gallery and its audience:

It provided gallery audiences with a unique and immersive experience, offering insights into the artist's perspective and fostering connections with the artwork.

The video served as a testament to the power of storytelling and collaboration, showcasing not just the artwork but also the humanity behind it.




The collaboration between Tandem X Visuals and the MacKenzie Art Gallery on "Audie Murray: To Make Smoke" was characterized by sincerity, collaboration, and a commitment to excellence. By embracing the client's vision and fostering an environment of openness and collaboration, we were able to create a video that celebrated not just the exhibition but also the artists behind it.




How we got the shots

Mackenzie Art Gallery - Audie Murray BTS
Mackenzie Art Gallery - Audie Murray BTS
Mackenzie Art Gallery - Audie Murray BTS